IMATS is like Christmas. There are so many different brands who all have discounts on their products and no shipping fees. I can't describe the joy. I realize I am insane. That being said, this is what I hope to pick up this year at IMATS. I strongly believe in making a list so you don't go bananas (If it's your first year, you're going to go bananas anyways, so it's okay!). With a list at list you have a guideline. I will make a few impulse purchases but this will help me stay on track!
2. Morphe Brushes: Morphe has quickly become one of the biggest brush companies (thanks to YouTube). I honestly don't care about any other brush company there. I don't love the brushes from Bdellium or Crown brush, I find the selection a little lackluster at Royal & Langnickle and Hakuhodo is just expensive. Morphe have a huge selection, they are amazing quality and they are dirt cheap. I am going to stock up major this year. I bought my first morphe brushes last year and use them all on a daily basis. This will be a big chunk of my budget! Also hoping to score the 35K palette, but I'm not holding my breath as these palettes are currently a hot commodity.
3. Benefit: Benefit has never been at IMATS before. I'm kind of excited. What I buy here will generally depend on the discount. NARS is at IMATS every year with no discount (no thanks!). If the discount is good I want to pick up another RSVP Creaseless Cream Eyeshadow (my go-to all over the lid shade). I also want to give the That Gal primer a try (hello glowy skin) and the Rockateur blush because I have been obsessed with neutral blush lately.
4. Beauty Blender: Just like Embryolisse, this is an IMATS staple for me. You can generally get two Beauty Benders for $35 at IMATS which is a great deal! I use a Beauty Blender almost every day for my foundation so I am in desperate need of a new one. And if I buy two I don't have to wash it as often! Win-win.
5. Inglot: This is also the first year that Inglot will be there. Again, what I purchase will depend on the discount. I really want the refreshing face mist and the AMC Gel Liner 77 (Black!) because everyone says it's the best!
6. Makeup Forever: Last year I steered clear from Makeup Forever but lately they have been really upping their game. They have released a lot of new products that I want to try. I really want to get one of their new primers, either the Hydrating or Radiance one and I am very intrigued by the new Ultra HD Invisible Cover Stick Foundation. I'm going to Sephora on Thursday to get my brows done so I will be colour matching myself while I am there (Pro tip: Colour match yourself before IMATS because it is a zoo! You will not be able to get an accurate colour match in all the chaos).
7. NYX Cosmetics: Yet ANOTHER brand that has never been at IMATS Toronto before (what a good year!). I really just want to get another NYX Eyebrow Gel in Brunette as mine is a little dried up after over a year of use. I also want to get the Tame and Frame eyebrow pomade in Brunette. I have it in Chocolate but it is a little too warm. I could potentially see a lipstick or two falling into my basket as well. Hello vampy fall lips, where are you?
Let's hope I can stick close to my list this year! I'm hoping to stick within my budget of $200. Here's hoping the newer companies (Inglot, Benefit and NYX) have some sweet deals!
Let me know if you are going to IMATS and what is on your wish list this year!
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